DMO Analytics Maturity Study

 

Are DMO’s getting the most out of their data?

Making better and faster decisions with data is becoming mission-critical for destination marketing organizations. And with new technologies and channels popping up every day, DMO’s must adapt and evolve their analytics strategies, skills, and data solutions to stay competitive.

So, whether your team is crawling, walking or running with data & analytics, it’s important to know how your data & analytics are working toward success today in order to progress tomorrow.

We are conducting a research study with North American DMO leaders to assess their level of analytical maturity across several categories including:

  • Marketing tactics and reporting
  • Business strategy
  • Operations and data governance
  • Data skills and analytical talent
  • Organizational data culture

All participants in the survey will receive a free insights report at the completion of the study.

The survey takes approximately 10 minutes to complete and all responses will be kept anonymous.

Thank you for your participation.

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