The art of smart


How leading tourism organizations outsmart the competition.


Title: The art of smart

Duration: 1 hour

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Tourism organizations are dealing with persistent disruption and change through a myriad of factors. Due to these disruptions, the competitive landscape is also changing, creating market challenges as well as opportunities.

As a result, tourism organizations need to be more agile and dynamic to deliver value – requiring a different way of decision-making.

Decision making has become a strategic component and competitive differentiator: the speed and quality of an organization’s ability to make decisions is proving to be either a vulnerability or a major advantage.

By capitalizing on the wealth of information now available – from existing traveller, demand, supply side, as well as external sources – tourism  organizations can generate valuable new insights to rewrite the rule-book on decision making and destination competitiveness.

In the webinar you can expect to hear:

  • Practical advice on how to get the most value from your data assets to make more timely and informed decisions
  • Rove’s point of view on building an insight-driven organization
  • Real life examples of how tourism organizations are outsmarting their competition to increase performance and competative advantage.

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