Destination Insights

Transfoming the way tourism destinations manage their business


A complete and unified view of your destination

Destination Insights gives destination development, marketers, data scientists, researchers, and everyone who desires data-driven decision making, access to third-party data to provide deeper insights into your destination.


STR, Inc. is a division of CoStar Group that provides market data on the hotel industry worldwide, including supply and demand and market share data.


AirDNA is the world’s leading provider of short-term vacation rental data, tracking the daily performance of over 10 million listings in 120,000 markets globally on Airbnb, Vrbo, and more.


UberMedia aggregates mobile location data from a variety of sources into location insights that guide strategic decisions for destinations and tourism organizations of all sizes.


ForwardKeys is a leading provider of flight demand data for tourism destinations. From flight demand, prices paid, airline seat capacity, and how far travelers are willing to travel to the airport.   


IATA is a leading provider of airline traffic data , updated on a regular basis, so you can benchmark, plot trends, and plan with accuracy.


Skyscanner provides airline data that goes beyond timetables, capacity and previous bookings to understand the search and redirect behaivour behind every flight and route to your destination.

Weather Source

Weather Source is a leading provider of weather data for destinations wanting to understand the impact of weather on travel to and within a destination to optimize marketing and more.  


TravelSAT is a leading provider of visitor satisfaction data to measure and globally benchmark your visitor experience against your competitive markets and traveler segments.


Mastercard provides aggregated data on traveler spending trends from vendors in your destination to better understand the travel customers movements and spending patterns. 


International and US domestic visitor spending data, based on verified VisaNet transaction data, keeps you on top of your destination’s latest travel behaviors and trends.

United States Census Bureau

United States resident traveler demographic data covering age, sex, marital status, education, occupation, income, cultural diversity and more.

Intelligent View Canada

Canadian traveler data covering travel intentions, brand affinity, media consumption, age, gender, marital status, education, occupation, income, cultural diversity, and more.

Statistics Canada

Statistics Canada is the agency of the Government of Canada commissioned with producing statistics to help better understand Canada, its population, resources, economy, society, and culture.


UNWTO  provides statistics and insights on key indicators for inbound and outbound tourism at the global, regional and national levels. 


Travelport is a leading global provider of airline, hotel, and car rental online and offline booking data to understand traveler demand and booking behaviors.

Tourism Economics

Tourism Economics provides the most comprehensive set of historic and forecast travel data available with custom economic impact studies, policy analysis, and forecast models.

Purpose built for tourism destinations

Destination Insights combines the best-in-class Business Intelligence Platform capabilities of Domo with purpose-built capabilities designed by Rove to meet the needs of today’s Tourism Destination Management and Marketing Organizations.

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Rove - Tourism Consulting Firm
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