Our Story

A new kind of tourism consulting company.

Rove was started with the belief that tourism organisations needed a different type of partner to effectively compete in today’s rapidly  evolving, data-driven and technology-enabled digital world. A trusted advisor that has been in their shoes, understands the business of tourism, and has the necessary marketing, trade, product development, data, and technology expertise to deliver transformative results.

And so, we decided to do something about it. We don’t build ads, implement campaigns, or buy media.  What we do is help you from the inside out, partnering with you to tackle the tough business challenges of managing a tourism organisation and building operational muscle to help you reach your full potential.  

We think tourism is the greatest vertical in the world. More than the interesting work and extraordinary people, it’s gratifying to be part of an industry that brings economic benefit to entire regions and countries. It’s the ultimate passion with purpose. 

We believe the continued growth and evolution of the tourism industry will bring significant opportunities, and we want to be there every step of the way to help tourism organizations leverage change, and realize their potential – ultimately making tourism better for everyone.

A vision for the future

Our enduring aspiration is to be our clients most valued partner. 

Created by culture

It all comes together in our culture. Every one of us came to Rove to do world-class work and be part of a uniquely flexible, human-centered organization. We live by our core values and nothing inspires us more than partnering with tourism organizations to create meaningful outcomes.

Global partnerships

In tourism, one does not travel alone. That’s why we work with technology leaders including Amazon, Microsoft, Google, Salesforce, Facebook, Tableau, Domo, Talend, and Matillion to develop world-class solutions for our clients.

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