TRAVELSAT Resident Sentiment Index

Powerful insights from your residents to improve your destination competitiveness.

The global standard for measuring residents’ sentiment towards tourism.

Hospitality of residents is a primary driver of a positive visitor experience. Tourism growth requires a collective effort between various stakeholder groups including governments, small business, and local residents to be committed to tourism management.

TRAVELSAT© Resident Sentiment Index measures residents’ attitude and support towards tourism across 30 essential categories with in-depth insights bench-marked against your competitors and global norms. The end result, trusted insights to help you guide your destination development efforts with confidence. 

Tourism Marketing Services: Tourism Marketing Strategy

Trusted by leading tourism destinations around the world

Local, regional, national Tourism Boards and DMOs in North America, Caribbean, Europe, Middle East, Indian Ocean and Asia Pacific.

Tourism Marketing Services: Tourism Marketing Strategy

Validated and founded methodology

Based on 8 years of consistent systematic research, and data quality control procedures, TRAVELSAT© Resident Index is designed to ensure the highest quality actionable insights.

Tourism Marketing Services: Tourism Marketing Strategy

30+ measurement categories covering all aspects of resident sentiment

Resident support for tourism, resident quality of life, traffic, crowding, price, security, pride of place, cleanliness and more.

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Unrivaled competitive benchmarking options

Benchmark your Resident Sentiment Index against similar regions, cities and neighborhoods to identify opportunities to improve your competitiveness.

Tourism Marketing Services: Tourism Marketing Strategy

Cost effective and scalable

Suitable for regions and communities of any size, from large urban centers to small towns. Map your results across several geographies to create geo-clusters and identify localized areas of concern

Make more informed tourism investment decisions

More than performance benchmarks, TRAVELSAT© Resident Sentiment Index provides the trusted insights tourism destinations need to confidently develop their destination development and growth strategies.

Destination Planning

Do you currently understand your residents’ attitude and support towards tourism in your destination? With key insights gathered from TRAVELSAT© Resident Sentiment Index, you can proactively develop resident engagement strategies as part of your overall destination master planning efforts. 

Brand Management

Is local hospitality part of your competitive differentiator for your destination brand? Do you emphasize local hospitality in your marketing communications and it is part of your value proposition? If yes, then TRAVELSAT© Resident Sentiment Index is a powerful resource to understand the nuances of your residents’ attitude towards tourism and positioning of your destination brand.

Industry Stakeholder Management

Are you effectively converting insights into action to mobilize your industry stakeholders? Our quantitative methodology will help you provide valuable data to gain alignment across stakeholder groups. By assessing opinions on several different factors, TRAVELSAT© Resident Sentiment Index will help prioritize areas with the largest impact and build a sustainable destination plan.

Product Development

Are you developing new tourism product? Are you encountering resistance from residents? In as short as 5 weeks we can produce a report to help shape your communication and PR strategy by better understanding residents’ concerns.

Interested in seeing how TRAVELSAT© Resident Sentiment Index can help transform your business?

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